Archive for March, 2007

Best Checkout??

Okay, I love going through sites and using their carts. Some get it and others just don’t. Check out www.tigerdirect.com and see how they do it. ONE PAGE! Just add something to your cart and take a look at the checkout page. Pretty easy, maybe that is why their sales are up 25% every year. http://www.internetretailer.com/dailyNews.asp?id=21816

Too far too soon

The search world has officially gone over the edge. A K-Fed branded search engine?
http://searchwithkevin.prodege.com/

Remember the bubble, will search now burst with all this going on?

Products let consumers send their own messages

This is an interesting article. Of course we all know that without the internet this would have never have been as exciting. Just imagine putting your name on a form and mailing it in and getting a shirt back 3 months later with your initials embroidered! Man we have come a long way….

http://seattlepi.nwsource.com/business/308952_personalized26.html?source=rss

Incredible Viral Marketing

Check out this campaign by NIN to release their new album. Here is the link to the full Wiki on it. http://en.wikipedia.org/wiki/Year_Zero_(album)
Everything from encoded Tour t-shirts to usb drives left in bathrooms at other concerts leading people to a maze of information and snippets of the new album. Bouncing between the internet and real life, this campaign has tied it all together.

Social Networking Evolution

According to a Boston Globe Article today Social Networking is exploding and moving into niche areas that focus on smaller groups.

Boston Globe

But how long will this last?

With so many niche networks will people continue to use them. For example, if there are 3 important social networks for each person, say Linkedin for business, myspace for social, and match.com for personal how willing will people be to maintain all of their profiles in all those places.

Remember when people had 5 email addresses and always forgot where to login and how. Now there is mail forwarding and people can get all there email in one place. Will there now be a need for social networking forwarding? Will there be more dead profiles on these networks? What solution can be offered to make it easier to update/manage all their pages?

So is it better to have thousands of social network with no network to maintain them all? Will people become less likely to use them and gradually move away from the trend? Time will tell but my guess is that Google or another big player will create an interface where someone will be able to manage all their networks in one place. Once that happens we will all be better for it.