Archive for September, 2007

e-commerce times e-mail marketing study

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Recently I spoke with Erika Morphy of the E-Commerce Times regarding the approach that I have taken at Stride Rite regarding the e-mail marketing programs.
Check it out here

Want to learn more about a pillared approach to e-mail marketing? Give me a shout and I would be more than happy to show you how to have a robust e-mail marketing program.

E-Mail Marketing is not dead for E-Commerce

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Recently I spoke with Dianna Dilworth of DMNews regarding the current state of e-mail marketing in the footwear industry. She also interviewed leaders from Zappos.com and Simply Soles. Props to Dianna for looking beyond the fluff and getting to the data/approach companies are taking.

Check it out here