What a waste! E-Mail is a critical component of e-commerce but it just thought of as a retention tool but flashy banner ads that are placed in God knows where are where we spend. Ouch. Not only are banner ads taking a majority of the budget there is very little knowledge of where they are being run and the audience that is seeing them. Behavior targeting/vertical ad networks might help that but we are a long ways away from marking that happen.
Recently I spoke with Erika Morphy of the E-Commerce Times regarding the approach that I have taken at Stride Rite regarding the e-mail marketing programs.
Check it out here
Want to learn more about a pillared approach to e-mail marketing? Give me a shout and I would be more than happy to show you how to have a robust e-mail marketing program.
Recently I spoke with Dianna Dilworth of DMNews regarding the current state of e-mail marketing in the footwear industry. She also interviewed leaders from Zappos.com and Simply Soles. Props to Dianna for looking beyond the fluff and getting to the data/approach companies are taking.