Web user experience
Website user experience is becoming a key area of focus for online marketers in an increasingly competitive digital environment, according to research from E-consultancy and behavioral research consultancy Bunnyfoot.
The Usability and User Experience Report 2007 found that organizations, on average, are spending 13% of their website design budgets on usability; moreover, it found they are spending 9% of their ongoing website maintenance budget on usability.
This largerly ignored bucket is one of the key areas to focus on when looking at your site. Think about how many people you can drive to your site but if those people have a bad user experience you are just throwing money down the drain.